Global business strategy

Inherent in our approach is being agile to stay ahead of market changes, preferences, customer needs and expectations.

Through collaboration and innovation, we will grow profitably, using our strength as a sustainable and diversified global woodfibre group, focused on dissolving pulp (DP), graphic, packaging and speciality papers, and biomaterials.

Measuring our progress

Guided by our strategy, we measure our progress holistically against our mission, collaborating and partnering with stakeholders as we strive to be a trusted and sustainable organisation with an exciting future in woodfibre.

Find a detailed analysis of our progress on the key strategic objectives here.

Within the context of ongoing economic uncertainties and the priority to restore the business to profitability, we re-evaluated the timelines of our Thrive25 strategy. While the four strategic pillars remain relevant for our five-year vision, our strategic imperative over the next two years is to deleverage the business and reduce absolute debt.

Sir Nigel Rudd, Chairman and Steve Binnie, Chief Executive Officer of Sappi Limited